Registro lado a lado

Fathom vs. The Trade Desk

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

The Trade Desk parte de $5 por usuario, frente a Fathom con $15.

Comparación completa

	Fathomdesde $15 per user/month, billed annually (Team plan, 2+ users)	The Trade Deskdesde $5 per month
Audyense Score	76AS*Sólido	32AS*Bajo
Posicionamiento	Free AI notetaker for Zoom, Teams, and Google Meet	The Trade Desk is a digital advertising platform designed for advertisers who want to find new audiences and grow their brands efficiently.
Plan gratuito	Sí	Sí
Implementación	Nube / SaaS	Nube / SaaS
Mejor encaje	Startup, PYME, Mediana empresa	PYME, Mediana empresa, Empresa
Planes de precio	Team$15	FreeFree Basic$12 StarterFree Professional$12
Find new audiences fast	—	SíDocumented in the sourced profile.
Omnichannel marketing platform	—	SíDocumented in the sourced profile.
Measure online and in-store	—	SíDocumented in the sourced profile.
Reach more channels	—	SíDocumented in the sourced profile.
Access cutting-edge technology	—	SíDocumented in the sourced profile.
Connect with premium content	—	SíDocumented in the sourced profile.
Data enrichment	—	SíDocumented in the sourced profile.
Audience targeting	—	SíDocumented in the sourced profile.
Account research	—	SíDocumented in the sourced profile.
Integraciones verificadas	—	4+
Valoración agregada	5.0 · 6.9k reviews	— · No reviews yet
Integraciones	ZoomMicrosoft TeamsGoogle MeetSlack	LinkedInFacebookInstagramAPI
Seguridad y cumplimiento	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Find new audiences fast Documented capability: Omnichannel marketing platform Profile names a concrete ICP: The Trade Desk is recommended for advertisers and brands looking to reach new audiences and grow with smart, omnichannel marketing across audio, conne Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
Contras	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visitar Fathom ↗	Visitar The Trade Desk ↗

Lectura editorial de la comparación

La tabla resume los datos estructurados; esta sección explica cómo interpretar las diferencias para una decisión de compra real.

Encaje y límites de cada herramienta

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

Encaja especialmente con: Individuals and teams wanting a strong free-forever meeting notetaker

Puede no encajar si: Teams needing deep sales conversation analytics beyond notetaking

The Trade Desk

The Trade Desk is a digital advertising platform designed for advertisers who want to find new audiences and grow their brands efficiently. It fits within the adtech category and stands out by offering an omnichannel solution that covers audio, connected TV, mobile, display, video, and more—all from a single platform. It uses cutting-edge technology and access to premium content for smarter marketing. This tool works best for brand building and performance marketing across multiple channels. Advertisers can quickly reach more people and measure results both online and in-store, often seeing value soon after adopting it. It’s ideal for marketers looking to optimize campaigns with real-time data and broad media reach. The Trade Desk integrates into your marketing tech stack by enhancing your advertising efforts rather than replacing CRM or email tools. It’s not meant for direct customer relationship management or data enrichment but focuses strictly on programmatic advertising and audience targeting. This helps businesses achieve better digital advertising outcomes fast, without adding complexity to existing sales or marketing systems. ▶ Video Review Coming Soon We're working on creating a detailed video review for The Trade Desk .

Encaja especialmente con: recommended for advertisers and brands looking to reach new audiences and grow with smart, omnichannel marketing across audio, connected TV, mobile, and more. U SMBs, Mid-market, Enterprise teams with a defined revenue workflow account research

Puede no encajar si: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Precios y estructura de planes

Fathom: Precio inicial publicado $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

The Trade Desk: Precio inicial publicado $5 per month

FreeFree
Basic$12 per month
StarterFree
Professional$12 per month

Capacidades que conviene validar

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
The Trade Desk: Find new audiences fast, Omnichannel marketing platform, Measure online and in-store, Reach more channels, Access cutting-edge technology Integrations include LinkedIn, Facebook, Instagram, API.

Preguntas antes de cambiar

¿El plan de Fathom incluye las funciones y límites que necesitamos?
¿El plan de The Trade Desk incluye las funciones y límites que necesitamos?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

Cómo evaluar esta lista corta

Una comparación útil convierte las diferencias de Ventas y CRM en una prueba concreta. Usa estos pasos para evitar elegir por una tabla de funciones o por el precio más bajo.

Empieza con un flujo de trabajo representativo de Ventas y CRM, no con una lista de funciones. Define quién lo usará, qué datos entran y qué resultado debe producir.
Prueba el recorrido completo con Zoom, Microsoft Teams, Google Meet: permisos, dirección de sincronización, errores y límites de volumen suelen importar más que el nombre de una integración.
Compara el coste del escenario real, incluidos usuarios, uso, almacenamiento, soporte y cualquier requisito de contrato. El precio inicial por sí solo no mide el coste de adopción.
Antes de cambiar, registra qué evidencia falta, pide una demostración del flujo crítico y confirma seguridad, residencia de datos, exportación y soporte con cada proveedor.

Algunas señales de esta ficha todavía son incompletas. Trátalo como una invitación a validar el flujo directamente, no como una afirmación de que una función no existe.

Base de investigación

Última comprobación: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Fuentes consultadas: Fathom product site, G2, Capterra; The Trade Desk product site, ColdIQ profile, Vendor website