Registro lado a lado

Fathom vs. StackAdapt

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Fathom parte de $15 por usuario, frente a StackAdapt con $49.

Comparación completa

	Fathomdesde $15 per user/month, billed annually (Team plan, 2+ users)	StackAdaptdesde $49 per month
Audyense Score	76AS*Sólido	33AS*Bajo
Posicionamiento	Free AI notetaker for Zoom, Teams, and Google Meet	StackAdapt is an AI-powered marketing platform designed for digital advertising and programmatic media buying.
Plan gratuito	Sí	Sí
Implementación	Nube / SaaS	Nube / SaaS
Mejor encaje	Startup, PYME, Mediana empresa	PYME, Empresa
Planes de precio	Team$15	FreeFree Basic$12 StarterFree Professional$12
Real-time campaign performance visibility	—	SíDocumented in the sourced profile.
Advanced targeting for every audience	—	SíDocumented in the sourced profile.
Full-funnel marketing solutions	—	SíDocumented in the sourced profile.
Multi-channel programmatic advertising	—	SíDocumented in the sourced profile.
AI-powered optimization and personalization	—	SíDocumented in the sourced profile.
Extensive premium ad inventory	—	SíDocumented in the sourced profile.
Audience targeting	—	SíDocumented in the sourced profile.
Programmatic Ad Automation	—	SíDocumented in the sourced profile.
Channel Marketing Software	—	SíDocumented in the sourced profile.
Integraciones verificadas	—	6+
Valoración agregada	5.0 · 6.9k reviews	— · No reviews yet
Integraciones	ZoomMicrosoft TeamsGoogle MeetSlack	MakeLinkedInGoogle AdsFacebookInstagramAPI
Seguridad y cumplimiento	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Real-time campaign performance visibility Documented capability: Advanced targeting for every audience Profile names a concrete ICP: StackAdapt is recommended for marketers and agencies who want an AI-powered platform to reach audiences across channels like connected TV, digital out Public profile names Make, LinkedIn, Google Ads as connected workflow surfaces
Contras	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visitar Fathom ↗	Visitar StackAdapt ↗

Lectura editorial de la comparación

La tabla resume los datos estructurados; esta sección explica cómo interpretar las diferencias para una decisión de compra real.

Encaje y límites de cada herramienta

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

Encaja especialmente con: Individuals and teams wanting a strong free-forever meeting notetaker

Puede no encajar si: Teams needing deep sales conversation analytics beyond notetaking

StackAdapt

StackAdapt is an AI-powered marketing platform designed for digital advertising and programmatic media buying. It helps advertisers connect with audiences across multiple channels like display, video, connected TV, and digital out-of-home. Users rely on StackAdapt to boost campaign performance with precise targeting and advanced machine learning, managing over 1.5 million campaigns launched in 2024. The tool shines when you need full-funnel marketing solutions that reach diverse audiences quickly. It delivers results fast by optimizing in real-time, with over 465 billion optimizations per second. StackAdapt is ideal for agencies, brands, and buyers seeking smarter ad placement and clear campaign insights immediately after setup. As part of your go-to-market stack, StackAdapt integrates well with advertising ecosystems and handles campaign orchestration across email and programmatic channels. However, it is not designed as a CRM or direct sales tool but focuses strictly on advertising efficiency and audience targeting. This makes it a strong complement to customer data platforms and email marketing software without replacing them.

Encaja especialmente con: recommended for marketers and agencies who want an AI-powered platform to reach audiences across channels like connected TV, digital out-of-home, and email. It SMBs, Enterprise teams with a defined revenue workflow programmatic ad automation

Puede no encajar si: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Precios y estructura de planes

Fathom: Precio inicial publicado $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

StackAdapt: Precio inicial publicado $49 per month

FreeFree
Basic$12 per month
StarterFree
Professional$12 per month

Capacidades que conviene validar

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
StackAdapt: Real-time campaign performance visibility, Advanced targeting for every audience, Full-funnel marketing solutions, Multi-channel programmatic advertising, AI-powered optimization and personalization Integrations include Make, LinkedIn, Google Ads, Facebook.

Preguntas antes de cambiar

¿El plan de Fathom incluye las funciones y límites que necesitamos?
¿El plan de StackAdapt incluye las funciones y límites que necesitamos?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

Cómo evaluar esta lista corta

Una comparación útil convierte las diferencias de Ventas y CRM en una prueba concreta. Usa estos pasos para evitar elegir por una tabla de funciones o por el precio más bajo.

Empieza con un flujo de trabajo representativo de Ventas y CRM, no con una lista de funciones. Define quién lo usará, qué datos entran y qué resultado debe producir.
Prueba el recorrido completo con Zoom, Microsoft Teams, Google Meet: permisos, dirección de sincronización, errores y límites de volumen suelen importar más que el nombre de una integración.
Compara el coste del escenario real, incluidos usuarios, uso, almacenamiento, soporte y cualquier requisito de contrato. El precio inicial por sí solo no mide el coste de adopción.
Antes de cambiar, registra qué evidencia falta, pide una demostración del flujo crítico y confirma seguridad, residencia de datos, exportación y soporte con cada proveedor.

Algunas señales de esta ficha todavía son incompletas. Trátalo como una invitación a validar el flujo directamente, no como una afirmación de que una función no existe.

Base de investigación

Última comprobación: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Fuentes consultadas: Fathom product site, G2, Capterra; StackAdapt product site, ColdIQ profile, Vendor website