Registro lado a lado

Fathom vs. Lob

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Fathom parte de $15 por usuario, frente a Lob con $260.

Comparación completa

	Fathomdesde $15 per user/month, billed annually (Team plan, 2+ users)	Lobdesde $260 per month
Audyense Score	76AS*Sólido	32AS*Bajo
Posicionamiento	Free AI notetaker for Zoom, Teams, and Google Meet	Lob is a direct mail platform designed to simplify and speed up sending physical mail for businesses.
Plan gratuito	Sí	Sí
Implementación	Nube / SaaS	Nube / SaaS
Mejor encaje	Startup, PYME, Mediana empresa	PYME, Mediana empresa, Empresa
Planes de precio	Team$15	Free$109 BasicCustom pricing Growth$550 BusinessCustom pricing
Advanced campaign tools	—	SíDocumented in the sourced profile.
Award-winning APIs	—	SíDocumented in the sourced profile.
Postal IQ routing	—	SíDocumented in the sourced profile.
Nationwide print delivery network	—	SíDocumented in the sourced profile.
Data-driven mail personalization	—	SíDocumented in the sourced profile.
Industry-leading compliance standards	—	SíDocumented in the sourced profile.
Marketing automation	—	SíDocumented in the sourced profile.
Postal Mail Outreach	—	SíDocumented in the sourced profile.
Integraciones verificadas	—	4+
Valoración agregada	5.0 · 6.9k reviews	— · No reviews yet
Integraciones	ZoomMicrosoft TeamsGoogle MeetSlack	MakeLinkedInAPIWebhooks
Seguridad y cumplimiento	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Advanced campaign tools Documented capability: Award-winning APIs Profile names a concrete ICP: Lob is recommended for teams managing complex direct mail at scale who need fast, predictable delivery with advanced routing and nationwide printing. Public profile names Make, LinkedIn, API as connected workflow surfaces
Contras	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visitar Fathom ↗	Visitar Lob ↗

Lectura editorial de la comparación

La tabla resume los datos estructurados; esta sección explica cómo interpretar las diferencias para una decisión de compra real.

Encaje y límites de cada herramienta

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

Encaja especialmente con: Individuals and teams wanting a strong free-forever meeting notetaker

Puede no encajar si: Teams needing deep sales conversation analytics beyond notetaking

Lob

Lob is a direct mail platform designed to simplify and speed up sending physical mail for businesses. It fits in the marketing automation and customer outreach category. What sets Lob apart is its advanced Postal IQ routing, nationwide print network, and easy API integration, ensuring fast, predictable, and secure mail delivery. Lob shines for companies running high-volume direct mail campaigns, especially those needing personalized, data-driven outreach. You can see results within a few days, as mail printing and sending happen quickly with automated workflows. This makes Lob ideal for timely compliance, customer retention, and large marketing efforts. In the go-to-market stack, Lob integrates well with CRMs and outreach tools to automate campaigns and track mail delivery from start to finish. However, it’s not a digital-only communication tool and doesn’t replace email or digital ads; it focuses solely on physical direct mail execution and fulfillment. ▶ Video Review Coming Soon We're working on creating a detailed video review for Lob .

Encaja especialmente con: recommended for teams managing complex direct mail at scale who need fast, predictable delivery with advanced routing and nationwide printing. Trusted by 12,000 SMBs, Mid-market, Enterprise teams with a defined revenue workflow postal mail outreach

Puede no encajar si: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Precios y estructura de planes

Fathom: Precio inicial publicado $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

Lob: Precio inicial publicado $260 per month

Free$109 per month
BasicCustom pricing
Growth$550 quote
BusinessCustom pricing

Capacidades que conviene validar

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
Lob: Advanced campaign tools, Award-winning APIs, Postal IQ routing, Nationwide print delivery network, Data-driven mail personalization Integrations include Make, LinkedIn, API, Webhooks.

Preguntas antes de cambiar

¿El plan de Fathom incluye las funciones y límites que necesitamos?
¿El plan de Lob incluye las funciones y límites que necesitamos?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

Cómo evaluar esta lista corta

Una comparación útil convierte las diferencias de Ventas y CRM en una prueba concreta. Usa estos pasos para evitar elegir por una tabla de funciones o por el precio más bajo.

Empieza con un flujo de trabajo representativo de Ventas y CRM, no con una lista de funciones. Define quién lo usará, qué datos entran y qué resultado debe producir.
Prueba el recorrido completo con Zoom, Microsoft Teams, Google Meet: permisos, dirección de sincronización, errores y límites de volumen suelen importar más que el nombre de una integración.
Compara el coste del escenario real, incluidos usuarios, uso, almacenamiento, soporte y cualquier requisito de contrato. El precio inicial por sí solo no mide el coste de adopción.
Antes de cambiar, registra qué evidencia falta, pide una demostración del flujo crítico y confirma seguridad, residencia de datos, exportación y soporte con cada proveedor.

Algunas señales de esta ficha todavía son incompletas. Trátalo como una invitación a validar el flujo directamente, no como una afirmación de que una función no existe.

Base de investigación

Última comprobación: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Fuentes consultadas: Fathom product site, G2, Capterra; Lob product site, ColdIQ profile, Vendor website