Registro lado a lado

Fathom vs. Listrak

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Fathom parte de $15 por usuario, frente a Listrak con $19.

Comparación completa

	Fathomdesde $15 per user/month, billed annually (Team plan, 2+ users)	Listrakdesde $19 per month
Audyense Score	76AS*Sólido	32AS*Bajo
Posicionamiento	Free AI notetaker for Zoom, Teams, and Google Meet	Listrak is a marketing automation platform designed for retail and brand marketers.
Plan gratuito	Sí	Sí
Implementación	Nube / SaaS	Nube / SaaS
Mejor encaje	Startup, PYME, Mediana empresa	PYME, Mediana empresa, Empresa
Planes de precio	Team$15	FreeFree Basic$12 StarterFree GrowthCustom pricing
Person-first marketing automation	—	SíDocumented in the sourced profile.
Unified cross-channel marketing platform	—	SíDocumented in the sourced profile.
AI-powered insights and activation	—	SíDocumented in the sourced profile.
Lifecycle marketing and retention	—	SíDocumented in the sourced profile.
Streamlined execution efficiency	—	SíDocumented in the sourced profile.
Compliance-first regulatory guidance	—	SíDocumented in the sourced profile.
Data enrichment	—	SíDocumented in the sourced profile.
Workflow automation	—	SíDocumented in the sourced profile.
Marketing automation	—	SíDocumented in the sourced profile.
Integraciones verificadas	—	5+
Valoración agregada	5.0 · 6.9k reviews	— · No reviews yet
Integraciones	ZoomMicrosoft TeamsGoogle MeetSlack	LinkedInFacebookInstagramTwitterAPI
Seguridad y cumplimiento	SOC 2 Type IIGDPRHIPAA	—
Pros	Free plan is fully featured for unlimited recordings/transcripts Very high user satisfaction and ease-of-use scores on G2 Deep CRM and calendar integrations, plus MCP/API access	Documented capability: Person-first marketing automation Documented capability: Unified cross-channel marketing platform Profile names a concrete ICP: Listrak is recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
Contras	Managing multiple notetaker bots in one meeting can be clunky per reviews	Some pricing or higher-tier terms are not publicly itemized Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team Named integrations should be validated against the team's exact plan and workflow Reported outcomes and vendor claims should be validated with the buyer's own data
	Visitar Fathom ↗	Visitar Listrak ↗

Lectura editorial de la comparación

La tabla resume los datos estructurados; esta sección explica cómo interpretar las diferencias para una decisión de compra real.

Encaje y límites de cada herramienta

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

Encaja especialmente con: Individuals and teams wanting a strong free-forever meeting notetaker

Puede no encajar si: Teams needing deep sales conversation analytics beyond notetaking

Listrak

Listrak is a marketing automation platform designed for retail and brand marketers. It helps businesses unify data, identity, and marketing channels like email, SMS, push, and web. The tool focuses on boosting revenue with AI-driven personalization and lifecycle marketing, making hyper-personalized customer engagement easy. Listrak shines in customer retention, cross-channel campaigns, and real-time marketing. Brands typically see fast ROI, improving email revenue and ad spend returns within weeks. It’s ideal for businesses wanting to grow customer lifetime value while automating marketing workflows. Listrak integrates with CRM, email, and data enrichment tools to centralize marketing efforts. It excels at cross-channel orchestration and identity resolution. However, it’s not a standalone CRM or a full e-commerce platform but works best as part of a broader tech stack focused on marketing automation and customer engagement.

Encaja especialmente con: recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal for companies like 7 SMBs, Mid-market, Enterprise teams with a defined revenue workflow workflow automation

Puede no encajar si: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Precios y estructura de planes

Fathom: Precio inicial publicado $15 per user/month, billed annually (Team plan, 2+ users)

Team$15 per user/month

Listrak: Precio inicial publicado $19 per month

FreeFree
Basic$12 per month
StarterFree
GrowthCustom pricing

Capacidades que conviene validar

Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
Listrak: Person-first marketing automation, Unified cross-channel marketing platform, AI-powered insights and activation, Lifecycle marketing and retention, Streamlined execution efficiency Integrations include LinkedIn, Facebook, Instagram, Twitter.

Preguntas antes de cambiar

¿El plan de Fathom incluye las funciones y límites que necesitamos?
¿El plan de Listrak incluye las funciones y límites que necesitamos?
Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
Is a hosted-only deployment acceptable for the team and customers who will use this system?

Cómo evaluar esta lista corta

Una comparación útil convierte las diferencias de Ventas y CRM en una prueba concreta. Usa estos pasos para evitar elegir por una tabla de funciones o por el precio más bajo.

Empieza con un flujo de trabajo representativo de Ventas y CRM, no con una lista de funciones. Define quién lo usará, qué datos entran y qué resultado debe producir.
Prueba el recorrido completo con Zoom, Microsoft Teams, Google Meet: permisos, dirección de sincronización, errores y límites de volumen suelen importar más que el nombre de una integración.
Compara el coste del escenario real, incluidos usuarios, uso, almacenamiento, soporte y cualquier requisito de contrato. El precio inicial por sí solo no mide el coste de adopción.
Antes de cambiar, registra qué evidencia falta, pide una demostración del flujo crítico y confirma seguridad, residencia de datos, exportación y soporte con cada proveedor.

Algunas señales de esta ficha todavía son incompletas. Trátalo como una invitación a validar el flujo directamente, no como una afirmación de que una función no existe.

Base de investigación

Última comprobación: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Fuentes consultadas: Fathom product site, G2, Capterra; Listrak product site, ColdIQ profile, Vendor website