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Clickback vs. Fathom

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Fathom parte de $15 por usuario, frente a Clickback con $19.

Comparación completa

Clickbackdesde $19 per month
Fathomdesde $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score32AS*Bajo76AS*Sólido
PosicionamientoClickback is a B2B lead generation tool designed to help marketers turn cold contacts into warm, opted-in leads using email campaigns.Free AI notetaker for Zoom, Teams, and Google Meet
Plan gratuitoSíSí
ImplementaciónNube / SaaSNube / SaaS
Mejor encajeStartup, PYME, EmpresaStartup, PYME, Mediana empresa
Planes de precio
  • Free$19
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
  • Team$15
Convert cold B2B contactsSíDocumented in the sourced profile.—
Email Lead Generation campaignsSíDocumented in the sourced profile.—
Track unconverted contactsSíDocumented in the sourced profile.—
Nurture leads with WVISíDocumented in the sourced profile.—
Push leads to CRM/MASíDocumented in the sourced profile.—
Cloud-based lead generation softwareSíDocumented in the sourced profile.—
Lead generationSíDocumented in the sourced profile.—
Data enrichmentSíDocumented in the sourced profile.—
Audience targetingSíDocumented in the sourced profile.—
Marketing automationSíDocumented in the sourced profile.—
Integraciones verificadas5+—
Valoración agregada— · No reviews yet5.0 · 6.9k reviews
Integraciones
MakeLinkedInFacebookTwitterAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Seguridad y cumplimiento—
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Convert cold B2B contacts
  • Documented capability: Email Lead Generation campaigns
  • Profile names a concrete ICP: Clickback is recommended for marketers and B2B companies who want to turn cold contacts into warm, opted-in leads using Email Lead Generation™ campaig
  • Public profile names Make, LinkedIn, Facebook as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Contras
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, SMBs, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visitar Clickback ↗Visitar Fathom ↗

Lectura editorial de la comparación

La tabla resume los datos estructurados; esta sección explica cómo interpretar las diferencias para una decisión de compra real.

Encaje y límites de cada herramienta

Clickback

Clickback is a B2B lead generation tool designed to help marketers turn cold contacts into warm, opted-in leads using email campaigns. It stands out by combining Email Lead Generation™ (ELG) with Website Visitor Intelligence™ (WVI) to nurture and track leads, increasing conversion rates. Companies use it because it safely warms up large lists of cold B2B contacts and boosts lead pipelines quickly. The tool shines in situations where businesses want to accelerate growth by converting cold email lists into engaged leads. You can start seeing lead warming and pipeline growth soon after launching campaigns. Its cloud-based platform is especially helpful for B2B companies focused on scaling marketing and sales efforts efficiently. Clickback integrates smoothly with CRMs and marketing automation tools to push new leads into existing workflows. It’s not a standalone CRM or data enrichment tool but focuses strictly on email-based lead generation and website visitor tracking. This makes it ideal for businesses that want to enhance their lead acquisition without overcomplicating their tech stack.

Encaja especialmente con: recommended for marketers and B2B companies who want to turn cold contacts into warm, opted-in leads using Email Lead Generation™ campaigns. Trusted by over 100 Startups, SMBs, Enterprise teams with a defined revenue workflow sales triggers & intelligence

Puede no encajar si: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

Encaja especialmente con: Individuals and teams wanting a strong free-forever meeting notetaker

Puede no encajar si: Teams needing deep sales conversation analytics beyond notetaking

Precios y estructura de planes

Clickback: Precio inicial publicado $19 per month

  • Free$19 per user/month
  • Basic$12 per month
  • StarterFree
  • GrowthCustom pricing

Fathom: Precio inicial publicado $15 per user/month, billed annually (Team plan, 2+ users)

  • Team$15 per user/month

Capacidades que conviene validar

  • Clickback: Convert cold B2B contacts, Email Lead Generation campaigns, Track unconverted contacts, Nurture leads with WVI, Push leads to CRM/MA Integrations include Make, LinkedIn, Facebook, Twitter.
  • Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.

Preguntas antes de cambiar

  • ¿El plan de Clickback incluye las funciones y límites que necesitamos?
  • ¿El plan de Fathom incluye las funciones y límites que necesitamos?
  • Does the exact integration path for Make, LinkedIn, Facebook support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

Cómo evaluar esta lista corta

Una comparación útil convierte las diferencias de Ventas y CRM en una prueba concreta. Usa estos pasos para evitar elegir por una tabla de funciones o por el precio más bajo.

  1. Empieza con un flujo de trabajo representativo de Ventas y CRM, no con una lista de funciones. Define quién lo usará, qué datos entran y qué resultado debe producir.
  2. Prueba el recorrido completo con Make, LinkedIn, Facebook: permisos, dirección de sincronización, errores y límites de volumen suelen importar más que el nombre de una integración.
  3. Compara el coste del escenario real, incluidos usuarios, uso, almacenamiento, soporte y cualquier requisito de contrato. El precio inicial por sí solo no mide el coste de adopción.
  4. Antes de cambiar, registra qué evidencia falta, pide una demostración del flujo crítico y confirma seguridad, residencia de datos, exportación y soporte con cada proveedor.

Algunas señales de esta ficha todavía son incompletas. Trátalo como una invitación a validar el flujo directamente, no como una afirmación de que una función no existe.

Base de investigación

Última comprobación: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Fuentes consultadas: Clickback product site, ColdIQ profile, Vendor website; Fathom product site, G2, Capterra