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Census vs. Zapier

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Zapier parte de Free por usuario, frente a Census con Custom pricing. Census tiene la valoración agregada más alta (4.5/5 frente a 4.5/5). Zapier lista más integraciones (9000+ frente a 200+).

Comparación completa

Censusdesde Custom pricing
Zapierdesde Free
Audyense Score64ASAceptable90ASExcelente
PosicionamientoThe #1 Data Activation platform, powered by Reverse ETLNo-code automation connecting 9,000+ business apps
Plan gratuitoSíSí
ImplementaciónNube / SaaSNube / SaaS
Mejor encajeStartup, PYME, Mediana empresa, EmpresaStartup, PYME, Mediana empresa, Empresa
Planes de precio
  • FreeFree
  • StandardCustom pricing
  • EnterpriseCustom pricing
  • Business CriticalCustom pricing
  • FreeFree
  • Professional$20
  • Team$69
  • EnterpriseCustom pricing
Reverse ETL / Data ActivationSí—
200+ Pre-Built Activation DestinationsSí—
Audience Hub (Self-Service Audience Building)Sí—
AI-Powered Audience EnrichmentSí—
AI Columns (LLM-Generated Data Fields)Sí—
No-Code Dataset ModelingSí—
Centralized Data GovernanceSí—
Workflow automation—SíCore product — multi-step "Zaps" triggered on app events.
AI features—Sí"AI by Zapier" adds AI fields, Copilot workflow-building assistant, and AI-powered steps.
Public API—SíZapier Platform API/CLI lets developers build and publish custom app integrations.
Self-hosting / on-prem—NoCloud-only SaaS; no self-hosted or on-prem deployment option.
Pre-built connectors—Sí9,000+ pre-built app integrations, the largest such library in the category.
Data pipelines / ETL—ParcialMoves and lightly transforms data between apps (plus Zapier Tables), but isn't a full ETL/data-warehouse pipeline tool.
Scheduling & triggers—SíSupports scheduled/polling triggers as well as instant webhook triggers.
Data governance & lineage—ParcialEnterprise plan adds custom data retention and admin controls, but no full data lineage/catalog features.
Role-based access control—SíTeam/Enterprise plans include user roles, SAML SSO, and SCIM provisioning.
Integraciones verificadas200+9,000+
Valoración agregada4.5 · 339 reviews4.5 · 2.1k reviews
Integraciones—
Google SheetsGmailSlackGoogle CalendarGoogle DriveHubSpot+14 más
Seguridad y cumplimiento—
SOC 2 Type IISOC 3ISO 27001GDPR+1 más
Pros
  • Strong reliability handling schema changes and large-scale syncs, per reviewers
  • Broad catalog of 200+ destination integrations
  • Multi-year track record as a G2 category leader before acquisition
  • Extremely broad integration library (9,000+ apps) acting as a universal connector across a tech stack
  • Low learning curve for building multi-step workflows with no coding required
  • Responsive support, including for lower-tier and free-plan users
  • Saves significant manual/repetitive work across CRM and data-entry tasks
Contras
  • No longer sold as a standalone product — folded into Fivetran Activations after the May 2025 acquisition
  • Post-acquisition pricing moved to consumption-based Monthly Active Rows, which some reviewers found harder to predict
  • Costs escalate quickly as task volume and premium-app usage grow
  • Zaps can fail or turn off unexpectedly, with hard-to-diagnose error messages
  • Some premium app connections and advanced features are gated behind higher-priced plans
  • Interface can feel slow or cluttered once workflows scale up
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