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Census vs. Hightouch

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Census parte de Custom pricing por usuario, frente a Hightouch con Custom pricing. Hightouch tiene la valoración agregada más alta (4.6/5 frente a 4.5/5). Hightouch lista más integraciones (300+ frente a 200+).

Comparación completa

Censusdesde Custom pricing
Hightouchdesde Custom pricing
Audyense Score64ASAceptable72ASSólido
PosicionamientoThe #1 Data Activation platform, powered by Reverse ETLThe Data Activation Platform, powered by reverse ETL
Plan gratuito
ImplementaciónNube / SaaSNube / SaaS
Mejor encajeStartup, PYME, Mediana empresa, EmpresaStartup, PYME, Mediana empresa, Empresa
Planes de precio
  • FreeFree
  • StandardCustom pricing
  • EnterpriseCustom pricing
  • Business CriticalCustom pricing
  • Basic Reverse ETLFree
  • Composable CDPCustom pricing
  • Agentic Marketing PlatformCustom pricing
Reverse ETL / Data Activation
200+ Pre-Built Activation Destinations
Audience Hub (Self-Service Audience Building)
AI-Powered Audience Enrichment
AI Columns (LLM-Generated Data Fields)
No-Code Dataset Modeling
Centralized Data Governance
Integraciones verificadas200+300+
Valoración agregada4.5 · 339 reviews4.6 · 392 reviews
Integraciones
SalesforceHubSpotGoogle AdsFacebook AdsSnowflakeDatabricks+2 más
Seguridad y cumplimiento
ISO 27001SOC 2 Type 2SOC 3HIPAA+1 más
Pros
  • Strong reliability handling schema changes and large-scale syncs, per reviewers
  • Broad catalog of 200+ destination integrations
  • Multi-year track record as a G2 category leader before acquisition
  • Free Basic Reverse ETL tier with unlimited destinations and seats (up to 2 active syncs)
  • Enterprise-grade security: ISO 27001, SOC 2 Type 2, SOC 3, HIPAA, GDPR
  • Git version control and approval flows for data pipelines
Contras
  • No longer sold as a standalone product — folded into Fivetran Activations after the May 2025 acquisition
  • Post-acquisition pricing moved to consumption-based Monthly Active Rows, which some reviewers found harder to predict
  • No public pricing beyond the free tier — Composable CDP and Agentic Marketing Platform require a custom quote
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