Audyense·
Registro lado a lado

Brandwatch vs. Fathom

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Fathom parte de $15 por usuario, frente a Brandwatch con $89.

Comparación completa

Brandwatchdesde $89 per month
Fathomdesde $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score32AS*Bajo76AS*Sólido
PosicionamientoBrandwatch is a social media and consumer intelligence platform designed to help businesses understand customers and markets.Free AI notetaker for Zoom, Teams, and Google Meet
Plan gratuito
ImplementaciónNube / SaaSNube / SaaS
Mejor encajeMediana empresa, EmpresaStartup, PYME, Mediana empresa
Planes de precio
  • FreeFree
  • Basic$12
  • StarterFree
  • Professional$12
  • Team$15
Cutting-edge AI for insightsDocumented in the sourced profile.
Deep consumer and brand understandingDocumented in the sourced profile.
Manage social media engagementDocumented in the sourced profile.
Discover influencers and campaignsDocumented in the sourced profile.
Real-time threat monitoringDocumented in the sourced profile.
Collaborative content management toolsDocumented in the sourced profile.
Data enrichmentDocumented in the sourced profile.
Audience targetingDocumented in the sourced profile.
Social ListeningDocumented in the sourced profile.
Instagram Marketing & CommerceDocumented in the sourced profile.
Integraciones verificadas5+
Valoración agregada · No reviews yet5.0 · 6.9k reviews
Integraciones
MakeLinkedInFacebookInstagramAPI
ZoomMicrosoft TeamsGoogle MeetSlack
Seguridad y cumplimiento
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Cutting-edge AI for insights
  • Documented capability: Deep consumer and brand understanding
  • Profile names a concrete ICP: Brandwatch is recommended for businesses and professionals like marketers, social media managers, and analysts who want to understand and engage with
  • Public profile names Make, LinkedIn, Facebook as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Contras
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visitar Brandwatch ↗Visitar Fathom ↗