Registro lado a lado

Attentive vs. Refine Labs

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Refine Labs parte de $200 por usuario, frente a Attentive con Custom pricing. Attentive tiene la valoración agregada más alta (4.8/5 frente a 4.8/5). Attentive lista más integraciones (100+ frente a 10+).

Comparación completa

	Attentivedesde Custom pricing	Refine Labsdesde $200 per month
Audyense Score	71ASSólido	48AS*Bajo
Posicionamiento	Marketing por SMS, correo electrónico, RCS y notificaciones push impulsado por IA para marcas de consumo.	Refine Labs?
Plan gratuito	No	No
Implementación	Nube / SaaS	Nube / SaaS
Mejor encaje	PYME, Mediana empresa, Empresa	Startup, Mediana empresa, Empresa
Planes de precio	TextCustom pricing Text & EmailCustom pricing SMS, Email, RCS & PushCustom pricing EnterpriseCustom pricing	Starting plan$200 Higher tiersCustom pricing
Email marketing	SíNo-code email builder with deliverability and reputation management	—
Marketing automation	SíCross-channel journeys plus AI Journeys for triggered messages	—
Landing pages & forms	ParcialSign-up units and pop-ups for list growth; no landing page builder	—
A/B testing	SíA/B tests on campaigns, journeys (up to 6 variants) and sign-up units	—
Audience segmentation	SíAudience Manager with dynamic segments and cross-channel identity	—
Campaign analytics	SíCustomizable reports; reviewers ask for more granular analysis	—
Social media management	NoOwned channels only — SMS, MMS, RCS, email and push	—
SMS marketing	SíCore product: SMS/MMS, two-way messaging and Attentive Concierge	—
AI features	SíAI Essentials included; AI Pro, AI Grow and AI Journeys are add-ons	—
Public API	SíPublic REST API, webhooks and OpenAPI spec at docs.attentive.com	—
Revenue Engine Optimization framework	—	SíDocumented in the sourced profile.
Change management for GTM	—	SíDocumented in the sourced profile.
Paid media strategy & execution	—	SíDocumented in the sourced profile.
Content & creative production	—	SíDocumented in the sourced profile.
Split the Funnel and revenue performance audits	—	SíDocumented in the sourced profile.
Pipeline Sources measurement framework	—	SíDocumented in the sourced profile.
Account-based marketing programs	—	SíDocumented in the sourced profile.
Self-reported attribution enablement	—	SíDocumented in the sourced profile.
The Vault on-demand training	—	SíDocumented in the sourced profile.
DemandGPT (Maxwell) AI assistant	—	SíDocumented in the sourced profile.
Analytics & reporting	—	SíDocumented in the sourced profile.
Testing & experimentation programs	—	SíDocumented in the sourced profile.
Integraciones verificadas	100+	10+
Valoración agregada	4.8 · 108 reviews	4.8 · 4 reviews
Integraciones	ShopifyBigCommerceAdobe Commerce (Magento)WooCommerceSalesforceRecharge+9 más	SalesforceHubSpotMarketoGoogle AdsGoogle AnalyticsOutreach+4 más
Seguridad y cumplimiento	SOC 2 Type IIGDPRCCPATCPA+1 más	—
Pros	Creador de campañas y recorridos sin código, intuitivo, que los nuevos usuarios aprenden rápidamente Gestión de cuenta y soporte práctico, mencionado repetidamente en las reseñas de Capterra, G2 y Shopify Sólidas herramientas de crecimiento de listas: los reseñadores atribuyen a las unidades de registro y ventanas emergentes un aumento real de suscriptores Pruebas A/B flexibles en campañas, recorridos (hasta seis variantes) y unidades de registro	Deep expertise in B2B SaaS demand generation and revenue-focused marketing strategy. High-quality strategic guidance that challenges outdated lead-generation and MQL-centric models. Strong communication and collaboration, with clients frequently praising how embedded the team feels with in-house stakeholders. Data-driven approach with clear reporting on pipeline, CAC, win rates, and business impact rather than vanity metrics. Creative and campaigns that feel differentiated for B2B and are continuously tested and optimized. On-demand education and playbooks in The Vault are highly valued by marketers looking to upskill and standardize their approach. Employee reviews often highlight smart colleagues, a learning-oriented culture, and remote-first flexibility. Documented capability: Revenue Engine Optimization framework Documented capability: Change management for GTM Names workflow connections including Salesforce, HubSpot, Marketo
Contras	Costosa en comparación con la competencia y con precios opacos: no hay tarifas publicadas, por lo que la presupuestación requiere un ciclo de ventas Los contratos incluyen compromisos mínimos y, según algunos reseñadores, penalizaciones por cancelación anticipada Los reseñadores que desean un análisis más profundo consideran que los informes no son lo suficientemente detallados Algunas integraciones son unidireccionales o requieren desarrollo personalizado para conectarse por completo	Pricing and usage limits should be checked against the exact plan Fit is strongest for the stated Startup, Mid-market, Enterprise audience Reported outcomes should be validated with the buyer's own data
	Visitar Attentive ↗	Visitar Refine Labs ↗