Registro lado a lado

Attentive vs. Influence & Co

Elaborado a partir del registro investigado y revisado de cada herramienta. Las cifras se contrastan con las páginas públicas de precios en el momento de la investigación — confirma siempre el precio actual con el proveedor antes de comprar.

La versión corta

Influence & Co parte de $200 por usuario, frente a Attentive con Custom pricing. Influence & Co tiene la valoración agregada más alta (4.9/5 frente a 4.8/5). Attentive lista más integraciones (100+ frente a 5+).

Comparación completa

	Attentivedesde Custom pricing	Influence & Codesde $200 per month
Audyense Score	71ASSólido	47AS*Bajo
Posicionamiento	Marketing por SMS, correo electrónico, RCS y notificaciones push impulsado por IA para marcas de consumo.	Influence & Co?
Plan gratuito	No	No
Implementación	Nube / SaaS	Nube / SaaS
Mejor encaje	PYME, Mediana empresa, Empresa	Startup, PYME, Mediana empresa, Empresa
Planes de precio	TextCustom pricing Text & EmailCustom pricing SMS, Email, RCS & PushCustom pricing EnterpriseCustom pricing	Starting plan$200 Higher tiersCustom pricing
Email marketing	SíNo-code email builder with deliverability and reputation management	—
Marketing automation	SíCross-channel journeys plus AI Journeys for triggered messages	—
Landing pages & forms	ParcialSign-up units and pop-ups for list growth; no landing page builder	—
A/B testing	SíA/B tests on campaigns, journeys (up to 6 variants) and sign-up units	—
Audience segmentation	SíAudience Manager with dynamic segments and cross-channel identity	—
Campaign analytics	SíCustomizable reports; reviewers ask for more granular analysis	—
Social media management	NoOwned channels only — SMS, MMS, RCS, email and push	—
SMS marketing	SíCore product: SMS/MMS, two-way messaging and Attentive Concierge	—
AI features	SíAI Essentials included; AI Pro, AI Grow and AI Journeys are add-ons	—
Public API	SíPublic REST API, webhooks and OpenAPI spec at docs.attentive.com	—
Content strategy and editorial planning	—	SíDocumented in the sourced profile.
Thought-leadership development	—	SíDocumented in the sourced profile.
Guest-contributed content and PR	—	SíDocumented in the sourced profile.
Blog and owned-media management	—	SíDocumented in the sourced profile.
SEO content and keyword research	—	SíDocumented in the sourced profile.
Sales-enablement content	—	SíDocumented in the sourced profile.
Lead-generation campaigns	—	SíDocumented in the sourced profile.
Content amplification	—	SíDocumented in the sourced profile.
Executive branding and personal-brand strategy	—	SíDocumented in the sourced profile.
ICo Core content management platform	—	SíDocumented in the sourced profile.
Analytics and reporting	—	SíDocumented in the sourced profile.
Industry-specific content expertise	—	SíDocumented in the sourced profile.
Integraciones verificadas	100+	5+
Valoración agregada	4.8 · 108 reviews	4.9 · 4 reviews
Integraciones	ShopifyBigCommerceAdobe Commerce (Magento)WooCommerceSalesforceRecharge+9 más	HubSpotOutreachMakeLinkedInAPI
Seguridad y cumplimiento	SOC 2 Type IIGDPRCCPATCPA+1 más	—
Pros	Creador de campañas y recorridos sin código, intuitivo, que los nuevos usuarios aprenden rápidamente Gestión de cuenta y soporte práctico, mencionado repetidamente en las reseñas de Capterra, G2 y Shopify Sólidas herramientas de crecimiento de listas: los reseñadores atribuyen a las unidades de registro y ventanas emergentes un aumento real de suscriptores Pruebas A/B flexibles en campañas, recorridos (hasta seis variantes) y unidades de registro	pective clients should expect a custom quote after a discovery call. What are the main features of Influence & Co? Core offerings include content strategy and audits, blog and owned-media management, ghostwritten thought-leadership articles, PR and media relations, SEO content and keyword research, case studies and white papers, content amplification across email and social, and analytics and reporting via its proprietary ICo Core platform. Together these services are designed to build brand authority, organic visibility and a stronger sales pipeline. Who are Influence & Co's main competitors? Influence & Co competes with other premium B2B content and thought-leadership agencies such as Animalz, Column Five, Fractl, SmartBug Media and similar firms that combine strategic content planning, writing, SEO and PR services for growth-stage and enterprise clients. Is Influence & Co good for small businesses? Influence & Co can be a strong fit for well-funded small and mid-sized B2B companies that can commit to a multi-thousand-dollar monthly content budget and want a long-term, hands-on partner. Very small businesses, early-stage startups or teams looking for low-cost, do-it-yourself tool Documented capability: Content strategy and editorial planning Documented capability: Thought-leadership development Names workflow connections including HubSpot, Outreach, Make
Contras	Costosa en comparación con la competencia y con precios opacos: no hay tarifas publicadas, por lo que la presupuestación requiere un ciclo de ventas Los contratos incluyen compromisos mínimos y, según algunos reseñadores, penalizaciones por cancelación anticipada Los reseñadores que desean un análisis más profundo consideran que los informes no son lo suficientemente detallados Algunas integraciones son unidireccionales o requieren desarrollo personalizado para conectarse por completo	Engagements and retainers can be relatively expensive, with minimum fees around $5,000/month, which may be high for very small businesses. Like many growing agencies, some reviewers note occasional process or staffing growing pains, especially around rapid growth and the transition into Intero Digital. Limited automation compared with pure software platforms; most value comes from human expertise, and some users would like to see more tech-driven efficiencies. Pricing and usage limits should be checked against the exact plan Fit is strongest for the stated Startup, SMB, Mid-market, Enterprise audience Reported outcomes should be validated with the buyer's own data
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